Sprite Changed Its Logo. But Did It Really Change?
I saw Sprite’s new logo and my first reaction was: “Okay… I don’t know what changed.” After 05 mins: “Umm, Clear nahi hai.” And that’s where it gets interesting. What Sprite Has Always Meant (Atleast to me) I have grown up watching Sprite ads, and what we remember it by is “Sprite Bujhaye Pyaas, Baaki […]
Stop Scrolling. Start Feeling: What Neuroscience Tells Us About Content Marketing
👋 In a world of endless scrolling, if you chose to stop and read this—thank you. You’re already in the 1% who want to think deeper about marketing. Here we go- With the increasing use of AI, inflow of tons of content, lack of attention span; We are walking-talking scroll generation, that watches everything and […]
The Best & Worst Diwali Campaigns I Saw Past Week
Every year, Diwali brings with it an explosion of lights, ads, emotion—and brand campaigns trying their best to “stand out” in a sea of sameness. Some make you feel something real. Some make you wonder if they even tried. This year, two campaigns stayed with me—but for very different reasons. The Best Diwali Campaign: Birla […]
Coldplay Kiss Cam PR Crisis: Decoding from a Crisis Communication Playbook
🚨Disclaimer: This breakdown comes strictly from a marketer’s thinking module. I do not endorse cheating, or have an opinion on morality of people involved. I do believe scandals are a masterclass in human psychology, brand memory, and reputation engineering. I also believe- when in crisis, you don’t know what learning clicks, and you can never […]
Is Your Marketing Even Human?
It’s a question of whether you’ve outsourced your brain, your heart, or both. It may sound harsh, but the recent MIT study highlights something crucial for anyone leaning heavily on AI. Researchers used EEG scans to compare students writing essays with ChatGPT vs. those thinking independently. They found: This suggests a troubling trend: with excessive […]
The Business of Happiness: Inside Crystal World’s First L&D Workshop
What does it take to deliver the happiest day to thousands of families — day after day? At Crystal World, we realized it begins with building the happiest team. Not just operationally efficient — but inspired, energized, and emotionally aligned to our guest experience. So on 21- 22 April 2025, we launched our first Learning […]
What Founders Miss That Investors Notice: Fundraising Branding Mistakes
Most founders believe brand building comes after raising capital. Smart investors know it should happen before. In the last year, I’ve worked with multiple fundraising decks — and the gaps I see are surprisingly consistent. This edition breaks down the top 5 brand mistakes founders make before going public — and what to do instead. […]
What is a Marketing Plan? Cheat codes for a Simple and Effective Marketing Plan
Why do some businesses capture the public’s imagination? It’s not luck; it’s their marketing plan. A marketing plan is your roadmap for navigating the competitive business landscape—it outlines how you’ll find your audience, dazzle them into becoming customers, and keep them coming back. Over the years, I’ve leveraged powerful frameworks to craft marketing strategies that […]
Navigating the 2025 Marketing Landscape: Key Trends and Predictions
As we inch closer to 2025, the dynamic world of marketing continues to evolve, bringing new challenges and exciting opportunities. Understanding these emerging trends and anticipating future shifts are crucial for leaders aiming to keep their organizations ahead. Here’s a quick dive into the key trends and predictions that will shape the marketing landscape in […]
How to Lose Customers in 10 Seconds: The Art of Irritating Customers
We’ve all been there: your phone buzzes with an unknown number, you pick up, and someone’s pitching a product you never wanted. Or, you check your inbox and find five emails from the same company in a day. Congratulations—you’ve just encountered “The Art of Irritating Customers.” In an age where consumers are bombarded with information, […]