Sprite Changed Its Logo. But Did It Really Change?
Sprite was never just a soft drink. Completely built around the emotional arc of – cutting through confusion / bakwaas / overthinkingand “be clear”. It was Sharp, Slightly rebellious, No-nonsense, Refreshingly Honest and That friend who says things straight. “Clear hai” was a solid attitude.
Stop Scrolling. Start Feeling: What Neuroscience Tells Us About Content Marketing
With the increasing use of AI, inflow of tons of content, lack of attention span; We are walking-talking scroll generation, that watches everything and remembers nothing. Today attention is the most valuable currency. As marketers, the question we must ask is not “Did we post today?” but “Did we make them feel something?”
The Best & Worst Diwali Campaigns I Saw Past Week
Every year, Diwali brings with it an explosion of lights, ads, emotion—and brand campaigns trying their best to “stand out” in a sea of sameness.
Coldplay Kiss Cam PR Crisis: Decoding from a Crisis Communication Playbook
Let’s unpack the moment that shook a company—and artfully blew up in public consciousness: You’re at a Coldplay concert. The music swells. The lights hit. The kiss cam finds a couple. But wait—he’s married. And he’s also… the CEO of your company.
Is Your Marketing Even Human?
It’s a question of whether you’ve outsourced your brain, your heart, or both. It may sound harsh, but the recent MIT study highlights something crucial for anyone leaning heavily on AI. Researchers used EEG scans to compare students writing essays with ChatGPT vs. those thinking independently. They found:
What Founders Miss That Investors Notice: Fundraising Branding Mistakes
Most founders believe brand building comes after raising capital. Smart investors know it should happen before. In the last year, I’ve worked with multiple fundraising decks — and the gaps I see are surprisingly consistent. This edition breaks down the top 5 brand mistakes founders make before going public — and what to do instead.
What is a Marketing Plan? Cheat codes for a Simple and Effective Marketing Plan
Why do some businesses capture the public’s imagination? It’s not luck; it’s their marketing plan. A marketing plan is your roadmap for navigating the competitive business landscape—it outlines how you’ll find your audience, dazzle them into becoming customers, and keep them coming back.
Navigating the 2025 Marketing Landscape: Key Trends and Predictions
As we inch closer to 2025, the dynamic world of marketing continues to evolve, bringing new challenges and exciting opportunities. Understanding these emerging trends and anticipating future shifts are crucial for leaders aiming to keep their organizations ahead.
How to Lose Customers in 10 Seconds: The Art of Irritating Customers
We’ve all been there: your phone buzzes with an unknown number, you pick up, and someone’s pitching a product you never wanted. Or, you check your inbox and find five emails from the same company in a day. Congratulations—you’ve just encountered “The Art of Irritating Customers.”
The Tale of Two Marketers: AI Assistance vs. A Decade of Dedication
This is an informative article from a Performance Marketer with 10+ years of experience (myself) aiming to spread awareness on how to use it effectively, where you can actually use these tools to save money and areas where you should trust a Marketer.